As a world-leading biosolutions partner, Novonesis aimed to reach more qualified potential customers within the Baking category. The primary objective was to improve the quality of traffic driven through Google Ads campaigns, increase form conversion rates, and generate higher-quality leads. The strategy focused on building keyword structures that better reflected user search intent, eliminating irrelevant and low-quality traffic, and creating a more targeted advertising approach aligned with users' real needs. Through restructured campaigns, refined audience targeting, and continuous optimization, the results showed a significant improvement in both lead quality and cost efficiency.
For Kalyoncu Motor, the primary goal of the SEO strategy was to build a clearer and more search-engine-friendly site structure through category optimization, increase click-through potential with improved meta tags, and drive sustainable organic growth through an active blog content strategy. Category pages were restructured to better align with search intent, meta titles and descriptions were optimized to improve visibility and relevance, and regular blog content was published to support long-term organic traffic growth. As a result, both search engine performance and user engagement improved significantly.
For the SLS Dubai Residences real estate project, the primary objective was to increase the volume of high-quality leads generated through Meta Ads campaigns. While Meta's Instant Form Lead Ads were actively used, the strategy shifted towards a more conversion-focused approach by directing users to a custom-built landing page specifically designed to qualify prospects more effectively. This tailored landing page structure was optimized to capture higher-intent users, improve lead quality, and align more closely with the expectations of premium real estate buyers. By moving away from a standard Instant Form experience and guiding users through a more deliberate conversion journey, lead quality and overall campaign efficiency were significantly improved.
